Finding the best way to utilize your brand ambassadors can be hard because of how flexible they really are. Brand Ambassadors are all hired and trained based on their personality and their ability to be engaging and outgoing with guests. Here are the Top 8 ways you can utilize brand ambassadors.

Check In

Utilizing brand ambassadors to facilitate check in is one of the most common ways people utilize brand ambassadors.

Check in requires extensive communication with VIP guests, most of which are impatient.

Theres three reasons brand ambassadors are the best staff to service events with check-in.

1. Friendly and Personable - Brand Ambassadors can make sure the guest check in process is smooth and guests get special treatment.

2. Ability to double task (POS + wristbands) - It can be expected that Check in staff members will have to communicate while checking IDs, applying wristbands, and guiding guests towards the event. All of these tasks are intimate and brand ambassadors can ensure the right approach is taken from the moment guests walk in.

3. Post Check-In Activations - Check-in is typically only a portion of the event. After majority of guests are checked in Brand Ambassadors can switch into activations. Brand Ambassadors make sure the energy stays high and attendees get a fulfilling experience.

Check in success is completely determined on defining what’s allowed and what isn’t so that staff members know how to proceed accordingly.

Make sure brand ambassadors are briefed with all of the possible questions that could be asked from guests at check in.

The best way to approach this is through a Q & A sheet of potential problems and how to solve them. (BAs work well with scripts)

‘If I didn’t sign up online can I purchase here?’

‘I’m here to fill in for my brother who bought a ticket.’

‘I already checked in can I come back?’

‘I was told I’m supposed to be a VIP. Why am I not getting a VIP wristband?’

The more definitive the check in process, the more flow there will be at the check in table.

Street Teams

Street teams are the name of the game when it comes to Brand Ambassadors.

What are street teams?

Street teams are groups of brand ambassadors that target heavy foot traffic locations to promote a brand. The best places for street teams are populated streets, and outdoor malls.

We’ve helped establish plenty of street team campaigns ranging from handing out flyers to giving away merchandise or food/beverages.

It’s important to ensure that brand ambassadors are well read on the brand that you’re promoting, and that brand ambassadors are capable and comfortable approaching pedestrians.

First, make sure that the route and location is clear:

Where is the team starting, where are they heading to? Map it out and send to the team so they are able to focus on communicating.

Create a deck that explains the brands mission, and goal of the street team.

Example: hand out 100,000 flyers to local businesses / hand out 10,000 cans.

For most street team campaigns, the goal is not to directly increase sales, but more so to increase brand awareness and traffic.

Have brand ambassadors offer something for free/or a discount, that way theres low resistance and potential customers are open to further conversation.

Given that your street team has clear direction, and an extensive understanding of the brand and the brands mission, there is no doubt brand ambassadors can accomplish a successful street team campaign.

Demos

Product or service demos are also a familiar space for brand ambassadors.

For Demos, brand ambassadors can help facilitate set up/breakdown, as well as appropriately communicate the product or service to pedestrians or guests.

Once again, it’s important to brief brand ambassadors on the product or service being promoted, either through a video call or deck.

Create a run of show for them, showcasing how you want the demo booth to look, what the main talking points should be, and how to perform any live examples if necessary.

Photo-Ops

Many brand experiences have photo op activations on entry.

Yes, attendees arrive with friends who can take photos for them, but having a brand ambassador around to capture group photos takes photo ops to another level.

Have your team encourage guests to take photos with each other, guide them through serious or humorous variations, and make sure to get a shot in .5.

Game Stations

Whether it’s a glorified corn hole set up, or a fully automated claw machine, having Brand Ambassadors give out your branded prizes are a must.

Game stations are typically popular for children. Having a team of brand ambassadors that are enthusiastic around children works best for game station.

When it comes to a successful game station, make sure there is a proper protocol in place. Asking these questions can ensure your success:

How many times can a guest play the game?

If guests can play more than once, are they limited to prizes?

What is required to win each prize?

Do children under 4 get an easier version?

You’ll be surprised how many people go crazy for game stations at events - especially those with prizes. You can expect to have kids and adults to do anything they can to try and get the best prizes. Make sure your BA’s are friendly and well equipped to handle these situations if you are offering a game that isn’t a “win every try” situation.

These are always a hit and having a great, enthusiastic brand ambassador man a game station will always be the cherry on top.

Retail

When planning a private retail event, pop-up shop, or even a gift shop within a larger event - you need to hire brand ambassadors to help maintain and staff this event.

Retail Brand Ambassadors help in many aspects. If you hire the right staffing agency, your Brand Ambassadors will be cross trained and able to help with production assistant like duties such as stocking and restocking your retail space. They will be able to help set up the products you are gifting or selling and restock as needed - all while being well-versed in your brands mission and capable of helping guests while selling your products.

Retail Brand Ambassadors are well organized, outgoing, approachable, and hard workers. They can help not only answer guests/customer questions within the space, but also can help check out your guests when they have finished shopping.

Retail Brand Ambassadors are generally pre-trained in POS Systems and inventory tracking systems.

Navigation

Brand Ambassadors can be used to help with navigation at private events quite often. Depending on the event, they could be referred to as ushers, way finders, or navigators.

If you are hosting a large event that could be confusing for guests to find their way around, consider hiring brand ambassadors to help direct your guests.

In our experience, we have seen our navigation brand ambassadors be stationed at different street lights directing guests to a venue when parking is a bit of a walk away.

Another way to utilize navigation brand ambassadors is during movie premieres, screenings, commencement ceremonies and galas. Utilizing these brand ambassadors as ushers is a great way to have friendly faces help your guests find their assigned seats.

Make sure your brand ambassadors are well trained on the areas that they are helping guests navigate through. It is always a good idea to have a prior training session and walk through of the space with the entire team. Sending over a printed or virtual floor plan, seating arrangement, etc. will help set your Brand Ambassadors up for success!

Check Out

If you are hosting an event where you are selling items or gifting items to your guests, Check Out Brand Ambassadors will be your best friend.

The best way to picture a check out Brand Ambassador is to think about the checkout workers in a store. These friendly faces will help your guests and customers finish sorting their items, use a POS system if needed, take payments, and package your guests items.

When hiring check out brand ambassadors, a good rule time is to make sure you are bringing our team members that can work quickly, have a good customer service skills, are able to help drive for an awareness, and ideally have prior experience using a POS system.

The most common clients that hire Check Out Brand Ambassadors or those who are doing pop-up shops or pop-up events for new or prior existing brands.

When it comes to deciding how manyCheck Out Brand Ambassadors you need for an event, we recommend hiring one Check Out Brand Ambassadors for every 75 guess that you plan to have in attendance. Try our Staffing Calculator today!