What Are Street Teams? Grassroots Marketing Explained
There are so many different ways people utilize brand ambassadors - one of the best is as street teams. Utilizing street teams to help promote your brand is known as guerrilla marketing. This type of marketing relies heavily on face-to-face interactions and localized campaigns to promote a product, service, event, or cause.
Instead of relying on traditional advertising methods like online ads or pop up events - street teams are hired to walk the streets, events, festivals, and other public spaces to engage directly with potential customers.
They are engaging brand ambassadors who help bring awareness to brands by talking about the products or services and often offering free samples to individuals. Street Teams are known to bring your brand to life with the every day consumer.
How Many Street Team Members Should You Hire?
Figuring out how many street team members you should hire depends heavily on the goal of your campaign. You need to decide how large of a geographical span you want to hit, how long you want to market for and what kind of outcome you would like to come from this marketing tactic.
In our experience, we found that hiring 5-10 street team members to hit a large area, like Los Angeles, for a short but notoriously high traffic time of day is the best option. This is better than hiring one person for 10 hours when half of the day everyone is at work or school.
Deciding the duration of your campaign is extremely important as well. We have seen the most success when street teams work for 4-8 weeks and focus on working in high traffic areas on busy days (like Friday’s-Sunday’s).
Where Can You Hire Street Teams?
You can reach out to reputable event staffing agencies to hire street teams. Put your request in for brand ambassadors and let the company know about your goal for the street team members so they can curate the best team for your brand.