Create & Cultivate Festival Staffing

Campaign Staffing Requirements

Create & Cultivate required a staffing partner that could blanket a four-stage festival footprint, scale instantly when real on-site ratios demanded more coverage, and deliver talent polished enough to work alongside celebrity speakers, high-profile brand partners, and a founder-led audience.

Total Staff Provided: 82+ Eleven8 Event Staff Rush Shifts Filled On Short Notice: 47+ — more than half of total deployment Coverage: Every section of the festival, across both days

Main Stage & Keynote Support

Supporting the festival's headline programming featuring Ciara's keynote, Doechii's closing performance, Ayesha Curry, Sophia Bush, Jordan Chiles, and other marquee voices.

• Crowd management and seating flow for standing-room keynotes

• Speaker green-room support and on-stage transition assistance

• VIP and media-row management during high-demand sessions

• Queue control at entry points to the Main Stage during peak crowd surges

Creator Compound & Content Stage Staff

Dedicated coverage for the content, social, and digital marketing programming block — a stage built for high-output creators and visible, shareable moments.

• Managing attendee flow and line control for panels and workshops

• Supporting influencer check-ins, credentialing, and content-capture moments

• Coordinating with creator-focused brand partners on activation flow and scheduled drops

Center Court & Test Kitchen Support

Covering the women-in-sports and food & beverage programming blocks — two stages with distinct audiences, tempo, and on-floor needs.

• Supporting live demos, tastings, athletic segments, and interactive moments

• Managing guest flow between Center Court sessions and F&B activations

• Assisting athletes, brand chefs, and demo hosts with on-floor logistics and resets

Brand Activation Ambassadors

Deployed across the festival's 150+ activation partners, including Chase Ink, LinkedIn, Beauty of Joseon x Sephora, and Sweet July Skincare.

• Product sampling, giveaways, and branded experience hosting

• Lead capture, email sign-ups, and promotional engagement

• Queue and line management at high-traffic activation booths

• Presenting brand key messages clearly inside a visually competitive 150-booth environment

Registration, VIP & Guest Services

Front-of-house coverage for a sold-out audience arriving in concentrated waves at doors.

• Check-in, credential distribution, and wristband verification at all entry points

• VIP and speaker escort, hospitality support, and way-finding

• Media and press registration, green-room access, and backstage control

Operational Challenges

Sold-Out Audience, Real-World Ratios

Ticketed audiences tell only part of the story at a festival like this. Once 2,000+ guests, 100+ speakers, 150+ brand partner teams, media, production, and venue staff were all on-site simultaneously, the real guest-to-staff ratios on the floor quickly outgrew the original scope. Keynote overflow, activation lines, and F&B demand all required additional bodies on the floor than what was initially planned.

Short-Notice Rush Staffing

More than half of the 82+ staff deployed — 47+ shifts — were filled on short-notice rush calls as the real-world footprint made itself felt on day one. Eleven8's active LA roster depth made it possible to scale within hours, not days, without compromising the caliber of staff expected at a high-profile women-in-business festival.

Four-Stage Parallel Programming

With four stages running simultaneously — each with its own audience, sponsor partners, and speaker schedule — every section required its own staffing plan, team lead, and production coordination. A single centralized coverage model would have left zones exposed the moment the main stage drew heavy traffic.

Celebrity & Brand-Partner Environment

With Ciara, Doechii, Jordan Chiles, and dozens of other high-profile speakers and 150+ activating brand partners on-site, every staff member had to be brand-aligned, presentable, and comfortable operating in a media-heavy, content-first environment.

Our Approach

Full-Footprint Coverage From Day One

Rather than concentrating coverage at the Main Stage alone, Eleven8 deployed staff across every programmed zone — Main Stage, Creator Compound, Center Court, and Test Kitchen — plus registration, VIP, and the 150+ brand activation booths. No part of the festival went under-supported, even as demand shifted throughout each day.

Rapid-Response Rush Fulfillment

When real on-site ratios called for more staff than originally scoped, Eleven8 leveraged its active LA roster to fill 47+ additional rush shifts — most of them within hours of the call — without a drop in quality or brand fit.

Zone-Based Team Leads

Each major zone — the four programming stages plus registration and VIP — had a dedicated Eleven8 team lead coordinating directly with Create & Cultivate production and partner brand managers, keeping sightlines short and response times fast across a sprawling footprint.

Audience-Aligned Talent Selection

Because the festival audience was majority women founders, creators, athletes, and executives, Eleven8 intentionally deployed staff who could hold their own in a brand-forward, media-heavy room — polished, professional, and comfortable alongside celebrity and partner talent.