Case Studies

Türkiye's 33,000 sq ft "Türkiye is Here" fan and media zone at Grand Park during the 2026 FIFA World Cup. Eleven8 deployed 28 staff daily across 8 zones — fan experience, Turkish cuisine, press center, protocol reception, and concert programming.

Paris Saint-Germain's two-city lifestyle house during the 2026 World Cup. Eleven8 staffed both editions back-to-back — 17 daily in LA, 31 daily in NYC — covering guest management, L'Atelier retail, Le Playground, VIP access, and the Champions League trophies.

P&G's flagship Coachella 2026 activation reimagining the female festival bathroom experience. Eleven8 deployed 6 brand ambassadors daily across both weekends — covering entry, lounge hosting, product sampling, and restroom trailer flow in full desert conditions.

Mobile retail for Coachella's official earplug partner. Eleven8 deployed 16 staff daily across both weekends — riding branded bike fleets topped with giant earplug replicas, selling and fitting the Loop x Coachella Experience 2 across the festival grounds.

Guy Fieri's Flavortown Tailgate brought his signature style to Super Bowl LVIII in Las Vegas, creating an immersive food and entertainment experience for thousands of fans.

Three-day K-POP convention attracting 50,000+ fans. Provided 40+ bilingual staff fluent in Korean for tattoo stations, K-POP museum management, and 16 keynote events.

Eleven8 provided comprehensive event staffing for Nike's After Dark Half Marathon, supporting one of Nike's premier experiential running events with seamless on-ground operations from start to finish.

Full event production and staffing for Fintech Week DC at Amazon HQ2. Eleven8 embedded an Event Producer and deployed 45 daily staff across six floors to manage registration, crowd flow, and VIP experience for nearly 4,000 daily attendees.

Eleven8 provided comprehensive event staffing for the Tampax activation at Coachella, one of the world's most iconic music and arts festivals, delivering seamless on-ground operations throughout.

Brand activation and product sampling at Diplo's Run Club event. Athletic brand ambassadors distributed Neuro energy drink samples and created buzz around the brand's latest product launch.

Guerrilla marketing street team campaign for TurboTax during tax season. Our teams engaged consumers in high-traffic areas with promotional materials and brand awareness activities.

Aggressive street team campaign targeting USC, UCLA, and Cal State Fullerton. Our 20-person daily street team drove massive app growth and propelled Flure into the App Store's Top 30.

Neutrogena football mini camp activation for Breathe LA, providing complimentary sunscreen and makeup wipe samples. Brand ambassadors distributed thousands of samples to young athletes.

Comprehensive staffing for three of the top five men's club volleyball tournaments in the US. Managed merchandise booth sales, recovery zone services, Got Milk activation, and silent movie theater operations.

2-day festival celebrating women in business and entrepreneurship. Provided 82+ event professionals across stage management, sponsorship activation, bar service, and registration — including 47 additional shifts on 24-hour notice.

NASCAR Xfinity Series race sponsorship activation at Sonoma Raceway and Martinsville. Brand ambassadors guided users through sign-up processes and distributed premium merchandise at both venues.

Pop-up festival showcasing elevated dishes from popular chain restaurants in NYC and LA. Provided 57 staff for NYC (17,000 samples) and 231 staff for LA across 11 restaurant activations including KFC, Domino's, and Red Lobster.

Grassroots marketing campaign requiring 40 male models to personify the app's unique brand voice. Reviewed 800+ headshots for candidate selection and executed a 4-day on-the-ground activation.

Sanrio's 17-day holiday pop-up at Del Amo Fashion Center. Eleven8 deployed 16 brand-aligned staff daily across POS, queue control, the DIY charm bar, mascot escorts, and stockroom logistics — 272 shifts with 100% attendance.

Cult London fashion brand Damson Madder's first-ever West Coast pop-up at 530 N Western Ave. Eleven8 deployed 11 brand-aligned staff daily across entry, styling, fitting rooms, POS, and replenishment — from celebrity launch party to close-out.