Case Studies

Description

AIM Sports organizes three of the top five men's club volleyball tournaments in the United States, hosted at premier venues like the Los Angeles Convention Center and the Long Beach Convention Center. These large-scale events attract thousands of attendees and feature high-level competition across various age groups. The SoCal Cup, a notable tournament in their series, has been instrumental in bringing excitement and a sense of normalcy back to Los Angeles.

Challenge

With multiple activations running concurrently, seamless operations and dedicated staffing were essential to maintain attendee satisfaction, facilitate efficient distribution, and enhance the event experience.

Results

Description

Neurogum offers caffeine-infused mints and gum, providing a cleaner, more convenient way to consume caffeine. As part of their marketing strategy, Neurogum launched a high-visibility campaign in Times Square, New York City, to increase brand awareness and engage directly with consumers. The campaign featured prominent advertising displays and interactive sampling stations.

Challenge

The primary objectives were to distribute 5,000 samples, gather honest consumer feedback, and capture high-quality content to strengthen the brand's presence.

Results

Description

KCON is a three-day K-POP convention attracting over 50,000 fans eager to immerse themselves in K-POP culture and meet their favorite stars. The event features concerts, fan meetings, workshops, and panels covering various aspects of Korean culture, including music, beauty, and food.

Challenge

To facilitate effective communication with both attendees and supervisors, 60% of the staff needed to be fluent in Korean. This linguistic requirement was crucial for managing activities such as artificial tattoo stations, K-POP museum management, stage management, and interactive games for prizes.

Results

Description

Zip Co, an innovative digital financial services company offering "buy now, pay later" solutions, secured the entitlement sponsorship for the NASCAR Xfinity Series race at Sonoma Raceway. This partnership aimed to enhance brand visibility among NASCAR fans and promote their app, which requires a detailed sign-up process.

Challenge

The sign-up process was lengthy (5–10 minutes), requiring patient and dedicated brand ambassadors to encourage user downloads and assist attendees through the registration steps.

Results

Description

Chainfest is a pop-up festival showcasing elevated dishes from popular chain restaurants in NYC and LA. The event features gourmet collaborations from America's favorite chains, allowing fans to experience their favorite eateries in new and innovative ways.

Challenge

Providing large-scale culinary and brand ambassador staffing on short notice to ensure smooth operations and an exceptional attendee experience.

Results

Description

Better in Person is a forward-thinking dating app aimed at fostering authentic, in-person connections. Unlike traditional apps, it emphasizes accountability and integrity, offering users a chance to meet meaningful matches while discouraging harmful behavior. One standout feature includes requiring users reported for disruptive behavior to seek approval from their mothers before rejoining, reflecting the app's lighthearted and engaging ethos.

Challenge

The brand wanted to make a memorable impression with its marketing campaign in Los Angeles and New York City. The goal was twofold: capture attention through a humorous yet relatable activation, and leverage grassroots marketing to connect directly with potential users. To achieve this, they needed 40 male models to personify the app's unique brand voice in public activations. Additionally, the campaign required careful candidate selection and creative styling to ensure alignment with the brand's playful identity.

Results