Event Staff for Brands at the College Football Playoff National Championship

College Football Fluency for the Sport's Most Anticipated Single Game

Only the top 3.5% of applicants make our roster, and for title game week we pick people who actually watch college football. They know what a first-round bye is worth, why a program's first title shot matters to its whole state, and which recent games still sting for each fan base. That knowledge shows in the first few seconds of a conversation, and it is why fans stay to talk instead of taking a sample and walking on.

Two School Communities, One Stadium — Staffed for Both

Two schools, often from rival conferences and sometimes from the same one, share every public space of the week, from Fan Central to the tailgate. Their fans may already have met on the field this season. Our staff wear neutral uniforms, lead with the championship itself and never pick a side, so a fan in either color leaves your space feeling welcome. We brief them on both programs' songs, traditions and nicknames, so they celebrate the right things with the right people and know which topics to leave alone.

Representation Worthy of the Season's Final Stage

The title game is college football's most-watched night, and the brands around it are judged by the standard of the event. Your staff are part of that impression, on camera or not. We choose people who carry themselves well in front of a national audience, dress to your brief, know your product, and can talk to a chief executive in a suite and a student in a face-painted crowd with the same ease. Every one of them is briefed to show up at the level the occasion deserves.

Fully Insured & Prepared for Major Stadium Operations at Scale

Our teams are fully insured and prepared for a stadium event of 65,000 or more: long walks from resorts, parking and transit to the gates, a crowd that arrives in the final two hours before kickoff, and premium levels that need their own staffing plan. Where the host stadium is open-air, as in Tampa and Miami, we plan for January evenings outside, and where it is a dome, for heavy concourse traffic, across a program that often runs four or five days.

Full Host-City Coverage From Fan Central to the Final Whistle

Title game week spreads across a whole host city: Fan Central, free concert stages, the Championship Tailgate, resort ballrooms, sportsbook watch parties and client dinners. Every location in your program is covered on one account, by local people who know the city's traffic, venues and hotels, so moving a crew between sites is planned rather than improvised. In Las Vegas that means teams who already work the Strip's resorts and convention halls; in later years, the same local knowledge in New Orleans, Tampa and Miami.

Engaged Across the Full Championship Week Arc

The week builds slowly and then all at once: quiet early days, a busy Friday opening, a packed weekend of concerts and Media Day, then the tailgate and kickoff on Monday. Your account manager and on-site leads are there for every stage of it, bringing in extra staff as the traveling fans land, updating guest lists once the matchup is set, and keeping your standards identical from the first morning at Fan Central to the confetti and trophy presentation on Monday night, whatever the score and however late it runs.