Event Staffing at the LA 2028 Olympic Games
Event staff for brands at the LA 2028 Olympic and Paralympic Games: brand ambassadors, hosts and check-in teams in every Los Angeles venue zone. Get a quote today.
Event Staff for Hospitality Houses, Fan Zones and Pop-Ups at LA 2028
Planning a brand presence around the LA 2028 Olympic Games? Our event staff work for the brands, agencies, hospitality houses and vendors activating in Los Angeles while the Olympic Games run from July 14 to July 30, 2028, and again while the Paralympic Games run from August 15 to August 27. That covers for fan-facing activations, and hosts for country and hospitality houses, street teams for city-wide sampling, production assistants for build and breakdown, and to run the whole program, every one of them briefed on your brand before the first guest walks in.
Distance is the first thing to plan for. These Games have no single Olympic Park. Competition is spread across zones, from Inglewood, where hosts swimming and hosts basketball, to Downtown, Exposition Park, the Valley, Pasadena and the Long Beach waterfront, with events as far out as Anaheim, Arcadia and San Clemente. Security perimeters and road closures will sit around each cluster for weeks, and the city is steering visitors onto transit. Somebody based in Santa Monica cannot be relied on to reach a Long Beach call time at nine in the morning. We staff each location with people who live near it, and we set call times around the closures published for that zone.
The second is the calendar. Seventeen Olympic days and thirteen Paralympic days sit either side of a gap of just over two weeks, and most brand programs open before the Opening Ceremony and close after the last medal. That can mean six weeks of shifts in a Southern California summer, where the Valley and the inland venues pass 90°F while the coast stays mild. California's heat-illness rules require shade, water and cool-down breaks for anyone working outdoors, so an outdoor site needs a bigger roster than the same footprint indoors. We build that rotation into the quote instead of discovering it on day three.
Third, the audience is international and the rules are strict. Visitors are expected from more than 200 countries, so we match languages to the guests you actually expect. The Olympic marks are also protected by federal law, and a brand that holds Games marketing rights may say things that a brand without them may not. We brief staff on what your scripts, signage and uniforms can and cannot say, so nobody improvises a line that becomes your problem.
You choose your own team. Tell us when and where you are activating, the roles you need and how many, and whether you are covering the Paralympic Games too. A quote comes back with a headshot sheet of available staff, you pick the people who will represent your brand, and we hold them for your dates. Staff who can commit to the whole summer are the first to be booked, so the earlier you ask, the more of them you get to choose from.
One Team From the Opening Ceremony to the Paralympics
The LA 2028 Olympic Games run July 14 to July 30, and the Paralympic Games follow from August 15 to August 27. From brand ambassadors at a fan activation near SoFi Stadium to hosts at a hospitality house Downtown and a street team working the crowds between Exposition Park and L.A. Live, Eleven8 staffs every location in your plan from one account.
Staff who can commit to the whole summer are booked first. Brands that confirm 12 to 18 months ahead get the widest choice of experienced people, a schedule built around their dates, and one coordinator for every location at no extra cost.
Call us directly at (323) 426-6910 — we're available 24/7.
LA 2028 Venue Zones Where We Place Staff
Activating somewhere else in LA, or at a preliminary venue outside it? Call us. We staff well beyond the areas listed.
Multilingual Event Staff for an International LA 2028 Crowd
Eleven8 connects brands with bilingual brand ambassadors, hosts and event professionals who live in Los Angeles and know how to welcome guests from every corner of the world. Tell us who your guests are, and we will build a team that speaks their language, knows the neighborhood your activation sits in, and represents your brand exactly the way you brief it, from the first morning session to the closing night.
Event Staff Roles for LA 2028 Olympic Activations
Brand ambassadors are the people most visitors will meet at your LA 2028 activation. We place them at fan experiences near the Inglewood venues, on the sand around Venice Beach and Alamitos Beach, and at pop-ups Downtown, choosing each one for the languages your guests speak and the confidence to hold a real conversation with a crowd that has travelled from all over the world to watch the Games.
What do Brand Ambassadors do? At an Olympic activation, brand ambassadors greet visitors, run demos and sampling, capture sign-ups, and keep the line moving at the peaks between sessions. They explain your product in plain language, handle questions about the Games with care, and stay inside the messaging your brand is allowed to use, so every conversation builds awareness without creating a problem for your legal team.
Eleven8 is an independent staffing agency - not affiliated with, endorsed by, or sponsored by the International Olympic Committee, the International Paralympic Committee, the United States Olympic & Paralympic Committee, LA28, or any company holding Games marketing rights. We provide event staff to the brands and organizations activating in Los Angeles during the Games. All marks belong to their owners and are used for identification only.
How to Book Event Staff for Your LA 2028 Activation
Why Brands Choose Eleven8 for LA 2028
Los Angeles will host the Olympic and Paralympic Games across more than thirty-five venues, and the brands activating around them will be spread just as widely. Eleven8 gives you one staffing team for all of it: people who know the city, who can work a long summer without losing their energy, and who can move between a sand-level activation in Long Beach and a formal hospitality evening Downtown in the same week.
Elite Brand Ambassadors
Every ambassador we place is chosen for the energy and composure an Olympic crowd needs. Whether you are launching near Venice Beach, Exposition Park or SoFi Stadium, they start conversations with visitors from every continent, explain your product clearly, and keep your activation welcoming on the busiest finals nights as well as the quiet mornings.
Venue Experience
Our teams already work the buildings hosting LA 2028 events, including BMO Stadium, Crypto.com Arena and the LA Convention Center. They know the loading docks, the walking routes from transit and where guests bottleneck after a session, which makes it far easier to plan staffing for a hospitality lounge, a showcase or a fan activation nearby.
Seamless Guest Check-In
Hospitality houses and invitation-only events are won or lost at the door. Our registration staff manage guest lists, wristbands and QR codes quickly and politely, whether guests arrive at a Downtown hotel, a beachside house in Long Beach, or a private event in Pasadena, and they know how to handle a VIP who is missing from the list without holding up the line.
24/7 On-Site Support
With a dedicated LA-based coordinator on your program, last-minute requests, extra shifts and changes forced by road closures or heat are handled in real time. We are local, we know how the city moves while the Games are on, and we plan for a summer in which every single day brings a different competition schedule and a different crowd.
How We Run Your LA 2028 Activation
Every event we staff follows our proven 11-step event process, refined from thousands of large events and built for the demands of brand staffing at this scale in Los Angeles.
From the moment your team is booked, a dedicated account manager oversees your whole activation, with offsite operations management included at no additional cost. Pre-event briefings run through separate client and team channels, so everyone is aligned before a single guest arrives.
On event day, staff clock in via geo-located check-in 15 minutes early, complete a full venue walkthrough, and are set up at their stations 30 minutes before guests arrive. A dedicated group chat keeps your team connected in real time, so on-the-ground logistics get sorted immediately, even at the most complex venues.
11 Steps to a Successful Activation
Our process, every timeLA 2028 Event Staffing Questions
LA 2028 Brand Ambassadors, Ready When You Are
The staff who work the city's biggest events every year will be in heavy demand in 2028. Our teams already work Crypto.com, the and the , all of which host LA 2028 events. SoFi Stadium also hosts in February 2027, eighteen months before the Games, which makes that week a useful dry run for any brand planning an LA 2028 presence. Bring our people onto your program early, and you start the summer with a team that already knows the venues, the crowds and the pace.
Start Planning Staff for Your LA 2028 Activation
The brands that stand out during the LA 2028 Olympic and Paralympic Games will be the ones whose people are ready for a long, hot, international summer. Eleven8 supplies brand ambassadors, hosts, check-in teams, production assistants and event managers for activations in every venue zone, from the Coliseum and in Exposition Park to on the waterfront, and out to in Anaheim.
Staff who can commit to both Games are booked first, so the sooner we know your dates, the more choice you have. Send us your locations, the roles you need and how many, and . Pricing and a headshot sheet of available staff come back to you, and you choose the team that represents your brand.
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