Hire Fan Fair X Booth Staff at CMA Fest

Fan zone and booth staff, brand ambassadors, production assistants and autograph line hosts from Nashville for the brands and labels at CMA Fest, indoors, at the daytime stages and at the stadium every night.

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Eleven8 provides event staff at CMA Fest for the brands, labels, agencies and hospitality hosts taking part in country music's biggest fan week in downtown Nashville. The 2026 festival ran from Thursday, June 4 to Sunday, June 7 and drew an estimated 100,000 fans a day from all 50 states and 39 countries. In 2027 it runs June 10-13, and its nightly concerts move into the new enclosed Nissan Stadium for the first time. We put Nashville event staff wherever your brand appears during the four days.

A CMA Fest day happens in three settings. In the daytime, fans visit Fan Fair X on the third level of Music City Center, an indoor hall of booths, artist signings and brand spaces, and the free stages downtown, including the one by the river. At night they cross the Cumberland, many of them on foot over the pedestrian bridge, for the stadium concerts. We plan a crew for each setting and time the handovers around the walk between them.

Fans come to meet artists as much as to hear them; the festival grew out of Fan Fair, where meeting the fans was the whole point. A brand space with an artist signing can draw a line that lasts for hours, often in June heat. Our staff keep that line orderly inside your space, hand out water and samples while people wait and keep the moment pleasant for fans and artists alike. For tastings and demos, our sampling staff know how to serve a long line without rushing it.

2027 brings a new stadium with new concourses, loading docks and rules, so we will plan stadium positions once the venue publishes its layout and brief the night crew on the building before the first show. Hotels across Nashville fill up for the week, so our crews are local. Brands that come back to the stadium in the winter can also see our page on staffing at the Music City Bowl.

To get a price, tell us on the quote form where your brand will be, which days and nights you need and whether any artists are appearing with you, and a team plan comes back to you with prices.

Hiring Country Music Festival Staff for CMA Fest

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CMA Fest Crew Plan for Three Settings a Day

Our 11-step process at CMA Fest is run three times a day: once for the indoor halls of Fan Fair X, once for the daytime stages outdoors and once for the stadium at night. Each setting gets its own crew and lead, and the same people return every day so they learn your space and your fans.

Your account manager is assigned when you book and stays on the job until the report after Sunday, with our operations office supporting them at no extra cost. They send the crew's details for the festival's credentials through your team, agree load-in times at Music City Center and the stadium, confirm uniforms for each setting and keep your instructions and the crew's updates in two chats, so the day crew and the night crew always know what the other has done.

Each crew checks in by geo-location at its own venue, walks the space with the lead and goes over the day's signings and set times nearby. Leads stay in touch across the three settings, and every evening the day lead hands over to the night lead in person before the stadium gates open.

1 standby per 8 staff members — a Nashville backup for each day and night, briefed on your space, at no additional cost
Geo-located clock in & out — a timed record of each person arriving at Music City Center, the riverfront or the stadium
Dedicated account manager & venue leads — one planner for the four days and a lead in every setting your brand uses
Nightly report & staff reviews — fans served, signing line times, samples and sign-ups logged each day, summed up after Sunday

CMA Fest Fan Zone Crew Routine

Fan Fair X, the daytime stages and the stadium, every day
1
Planning
Client and crew channels open. Settings, days and nights, roles, credentials, uniforms and load-in times at Music City Center and the stadium are confirmed weeks before the first Thursday of the festival.
2
Arrival
Staff arrive by bus, carpool or on foot from downtown parking, check in by geo-location at their own venue and are at your space well before it opens.
3
Walkthrough
The lead shows the crew your space, the nearest stages or signing areas, water, shade or cooling, restrooms, first aid and the walking route to the next venue.
4
Positions
Leads place greeters, sampling staff, a person on sign-ups or sales, line hosts for any signing, runners for stock and ice and the people who will cover each break.
5
Briefing
The crew goes over the day's signings and set times nearby, the forecast, the offer, the rules for artist appearances and how to keep a long line friendly and moving at all times.
6
Setup
Stock, samples, displays and line barriers are ready and checked 30 minutes before the halls, stages or gates open.
7
Fans Arrive
Fans arrive. Leads add hands before a signing starts or a set ends nearby, keep the line orderly and hydrated, send runners for stock early and move staff between your spaces when one gets busier than planned.
8
Break Rotation
Leads schedule breaks within Tennessee labor rules, with water and shade for outdoor crews, timed around signings and big sets.
9
Lead Steps In
A fan who has waited too long, a heat problem in the line, a spill or a broken display is handled by the lead at once, kindly and away from the artist.
10
Close
When each venue closes the space is cleaned, stock is counted and stored, and the evening crew is briefed before it takes over at the stadium.
11
Debrief
Credentials are checked, each crew reports what fans asked about and how long lines ran, and the leads' notes reach your account manager that night.

CMA Fest Crew Roles by Venue

Country music fans waiting in line at a brand booth for an artist signing
Fan Zone & Booth Staff Brand Ambassadors Production Assistants Autograph Line & Lounge Hosts

Our Fan Zone & Booth Staff run your space at Fan Fair X in Music City Center or in the outdoor fan zones downtown. They welcome fans, run the game, photo spot or prize wheel, keep everything neat from opening to close and know when the nearest signing or set will bring a crowd. Indoors they keep a busy booth calm under the hall lights; outdoors they keep fans and stock out of the June sun. Entry to the festival, wristbands and the main stages stay in the hands of the festival and its venues, never our crew.

Brands We've Supported at CMA Fest

The companies that hire us at CMA Fest are the brands country fans already buy: beer, spirits and soft drinks, trucks and outdoor gear, boots and western wear, phones and streaming services, plus record labels and Nashville businesses that want to make the most of the week. Many bring artists into their spaces for signings and short sets, which is where good line staff matter most. The Nashville brand ambassadors we place are picked from the country music world and briefed on your products before day one.

Versace CMA Fest staff
TikTok CMA Fest staff
Fortune CMA Fest staff
NASCAR CMA Fest staff
Christian Dior CMA Fest staff
El Pollo Loco CMA Fest staff
Sephora CMA Fest staff
Domino's Pizza CMA Fest staff
Got Milk CMA Fest staff
Bottega Veneta CMA Fest staff
Stella Artois CMA Fest staff

Eleven8 is an independent staffing agency. We are not affiliated with, endorsed by, or sponsored by the Country Music Association, CMA Fest, Nissan Stadium or Music City Center. "CMA Fest" is a trademark of the Country Music Association. We provide event staff to the brands, labels and agencies taking part in the festival. All marks belong to their owners and are used for identification only.

How to Book CMA Fest Event Staff

Step 1
1
Contact Us
Inquire through our website or give us a call at 323-426-6910
Step 2
2
Get Quote
We send you a quote and presentation with available staff and experience.
Step 3
3
Confirm
Confirm your event details, then choose your uniform and your staff.
Step 4
4
Payment
Make a payment to confirm your booking, then enjoy your event with the team you picked.

CMA Fest Week Staff for Showcases and Rooftop Events

During CMA Fest week the whole of downtown Nashville turns into a stage. Labels hold showcases and songwriter rounds, brands host rooftop parties and dinners in the Gulch and along Broadway, and artists' teams entertain guests at hotels. These events need a crew that starts when the daytime crew finishes, dresses for the evening and knows the city's venues. The hostesses we send welcome guests, keep the night on schedule and look after artists and their teams without fuss.

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Nashville Staffing Agency for CMA Fest Brands

Staff From Nashville's Country Music World

Only about 3.5% of applicants are taken on by Eleven8, and for CMA Fest we pick people who live in Nashville's country music world: venue and bar staff on Broadway, songwriters, musicians and fans who go to shows every week. They know the artists and the songs, they speak the same language as the fans and they are proud of their city. That combination makes fans feel at home in your space from the first hello.

One Plan for Three Settings

CMA Fest happens indoors at Music City Center, outdoors at the daytime stages and at the stadium at night, and fans move between all three. We give each setting its own crew and lead, plan the handovers around the walk between venues and keep one account manager in charge of the whole plan, so your brand looks and sounds the same wherever fans find it.

Calm, Friendly Artist Signings

For many fans, meeting an artist is the reason for the trip, and a signing in your space is the moment they will remember. Our line hosts keep the queue fair and moving, look after fans who have waited a long time in the heat, take photos when asked and keep the artist's schedule on track without rushing anyone. Handled well, a signing earns a brand a great deal of goodwill; handled badly, it does the opposite, and we plan it with that in mind.

Insured and Ready for June in Nashville

Our insurance covers each crew member, and if a contract requires it we issue certificates listing the festival, a venue or your agency as well. June in Nashville brings heat, humidity and thunderstorms to the outdoor stages, while the halls and the new enclosed stadium are sheltered. Outdoor crews carry water and rain covers, and leads follow each venue's weather plan.

Daytime Booths to Stadium Suites

Brands at CMA Fest often run a booth at Fan Fair X, a space at a daytime stage, a suite or concourse space at the stadium and an evening party in town. We staff all of them with crews chosen for each job. Everyone works from a single brief in your chosen outfit, and a single nightly summary plus a single bill cover the full four days.

Help When Plans Change

An artist arrives early, a signing runs long, a storm closes an outdoor stage or a giveaway runs out by lunch. Someone at Eleven8 picks up from the earliest call time to the end of your final event each night, and inside an hour staff can be moved, line hosts added or a standby sent. You get a quick message telling you what changed.

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At CMA Fest, fans travel from every state to be close to the artists and the city they love, and they remember the brands that made that easier. We send Nashville crews who know the music, run signings kindly and work smoothly across halls, stages and the new stadium, with a separate evening team for your parties. Brands planning a camping festival in Tennessee can also read about staffing at Bonnaroo. To plan your CMA Fest week, share your brand's plans with us.

34,521
Events Staffed
24,821
Active Staff
100%
Fulfillment Rate
83%
Client Retention
31,147
Shifts in 2025
6,988
5-Star Staff Ratings in 2025
320
Captains Trained in 2025
35
Years Experience
Top 3.5% of Applicants
Every member of your CMA Fest crew is interviewed and reference-checked, trained in our 11-step process and briefed on your brand before the first day. Line hosts also learn how your artist appearances will run, from wristbands to photos. You see each profile in advance and can ask for anyone to be swapped if they are not right for your fans.
24,821 Active Staff Across North America
Nashville is a busy part of our 24,821-person roster, and because your crew lives here you pay nothing for hotels in a week when rooms are scarce. We confirm names well before June and keep the same faces for all four days where possible.
One Dedicated Account Manager
One account manager handles your CMA Fest booking from the first call to the report after Sunday. They arrange credentials and load-in for each venue, set up separate daytime and evening teams and answer whenever you ring during the festival. Your instructions and the crew's updates stay in separate chats, and our office supports them without charge.
Backup Coverage Always Included
Each group of eight booked for a festival day comes with a ninth person on call, paid by Eleven8, who has seen your space and waits a short walk from Broadway. Should anyone be unwell in the heat or stuck in traffic, that reserve is called in while the lead keeps your space or line covered until they arrive, usually within minutes.
Country Music & Live Event Experience
Our Nashville staff work Broadway venues, arena and stadium concerts, label showcases, conventions at Music City Center and festivals across Tennessee. They know how a signing line behaves after two hours in the sun, how to keep a crowded booth moving in a convention hall and what suite guests expect on a concert night. A good number have done CMA Fest in past years.
Available Across Every Venue, Every Day
Your account manager and the leads in each setting can be reached from the first build day until your last evening event closes on Sunday. A signing moved to Saturday, more hosts for a long line, a stage closed for weather: send a note and we sort it out and confirm inside an hour.

Elevate Client Feedback

Smiling man in a blue suit pointing with both hands against a plain background.

Robert N.

Top Notch Service

They were professional. Polite. Hard working. Friendly. And got the job done. Will definitely use them again.

Person smiling and gesturing peace sign with fingers

EK C.

It was a great pleasure that I can work with you. All Elevate members successfully led KCON. I hope everything goes as well in future events as it did this time! If i ever go to LA for events, I will definitely reach out to you :)

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Eugene R.

We were really happy with the team everyone was incredibly helpful and nice to work with. Thank you for selecting such professional people for our event!

CMA Fest Autograph Line and Booth Questions

When is CMA Fest 2027 and where do your staff work? +
CMA Fest 2027 runs from Thursday, June 10 to Sunday, June 13 in downtown Nashville. It will be the first CMA Fest with its nightly concerts in the new enclosed Nissan Stadium, while daytime events continue downtown, including Fan Fair X on the third level of Music City Center and free stages near the river. In 2026 the festival ran June 4-7 and drew an estimated 100,000 fans a day. We staff all three settings: day crews in the halls and at the outdoor stages, and evening crews at the stadium and your events in town. Build crews come in before Thursday, and the stadium plan is finalized once the new venue publishes its layout and rules.
Do you have backup CMA Fest staff if someone can't work? +
Someone we keep in reserve fills the gap. Every eight booked staff come with one extra on call, paid by us, who knows your space and stays nearby downtown. When a crew member is sick, wilting in the heat or late, the lead calls that person in and lets your account manager know at once. Because the daytime and evening crews are different people, trouble at an afternoon stage never thins out your stadium night or your party.
Can your staff handle CMA Fest crowds and signing lines? +
Yes. The busiest moments at CMA Fest come when a well-known artist appears for a signing or a set ends near your space, and lines can last for hours. Our line hosts keep the queue fair and orderly inside your space, hand out water and samples while fans wait, take photos when asked and keep the artist's schedule on track. Leads add hands before each rush and move staff out of the sun on a schedule. The aim is that every fan in the line feels looked after, even the ones at the back, and that the artist is happy to come back next year.
Do your staff know country music and the CMA Fest crowd? +
Most of them live it. We recruit people from Nashville's country music world: staff from Broadway venues, songwriters, musicians and fans who go to shows every week, and many have attended or worked CMA Fest before. They understand that fans come to meet artists as much as to hear them, that families and friends travel together, and that the week is the highlight of the year for many visitors. That knowledge makes conversations easy and genuine. On top of that, each person is briefed on your brand and products, so their warmth always comes with accurate answers too.
When do brands usually book CMA Fest staff? +
Most book in the spring, once the lineup and their artist appearances are known, and we suggest starting at least eight to ten weeks before the festival. Hotels and local staff are in short supply that week. Send the quote form with each setting you will use, the days and nights, the roles and any artist signings. The reply sets out each crew, its cost and who the people are. Once you have chosen people and outfits and the deposit is in, the whole crew is locked in, reserves too. For the new stadium, positions are fixed once the venue's layout is published.
How do brand ambassadors talk with CMA Fest fans? +
Like fellow fans and good hosts. People at CMA Fest are friendly, proud of their favorite artists and happy to talk, and many have saved for the trip for months. Our ambassadors start with the music, the artist a fan has come to see or the set they just enjoyed, and introduce your brand when it fits. They offer the sample, the sign-up or the photo without pressure, help families with directions and look out for anyone struggling in the heat. They treat a first-time visitor and a fan on a twentieth trip with the same warmth, from the first morning to the last night, which is what fans remember and talk about when they get home.
Can you staff label showcases and parties during CMA Fest week? +
Yes. Labels hold showcases and songwriter rounds, and brands host rooftop parties, dinners and hotel events across the Gulch, Broadway and downtown every night of the week. Hosts, door and guest list staff and setup hands for those nights come from a separate evening roster, so nobody works a hot afternoon at an outdoor stage and then a late party. One account manager covers it all. Send us the venue's capacity, house rules and guest list, and we will plan the door and the timing around them.
What experience do your Nashville staff have with country music events? +
Our Nashville staff work country music events all year: shows at Broadway venues and the city's arena, stadium concerts, label showcases, songwriter nights and conventions at Music City Center. Several have worked CMA Fest in earlier years and know how fans move between the halls, the riverfront stages and the stadium. They are used to June heat, long signing lines and fans who know the music well. We add a briefing on your brand, a lead in each setting and a standby close by, so your four days run smoothly from the first booth to the last encore.

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