Hire Event Staff at the LA Marathon

Eleven8 provides expo booth staff, brand ambassadors, production assistants and finish area hosts for the brands and businesses working LA Marathon weekend, March 6-7, 2027, with one crew at the Dodger Stadium expo and another at the Century City finish. Request a staffing quote today.

LA Marathon Brand Staff for a Two-Site Race Weekend

Eleven8 provides event staff at the LA Marathon for the brands, exhibitors and local businesses working race weekend. The 2027 race, formally the ASICS Los Angeles Marathon, is on Sunday, March 7, with a two-day Lifestyle Expo and the LA 5K at Dodger Stadium before it. About 27,000 runners registered in 2026, from every state and 63 countries. Unlike most big-city races, this one does not finish where it starts. It leaves Dodger Stadium and ends 26.2 miles later on Santa Monica Boulevard at Avenue of the Stars in Century City, so a company needs brand ambassadors in Los Angeles at two sites on opposite sides of town.

The expo is where runners collect their race numbers, and there is no pickup on race morning, so everyone comes. It is held outdoors, in one of the stadium's parking lots, and in 2026 it ran from 10 a.m. on Friday and Saturday. An open-air expo is not a convention hall. There are no walls, the sun is on your product by midday and the wind picks up in the afternoon. Our crews weight the tent, keep stock shaded and cold, and wear hats. We work at Dodger Stadium through the baseball season and know how its lots and gates operate.

Race day brings a problem that is particular to Los Angeles. The course runs from downtown through Hollywood, West Hollywood and Beverly Hills, and the streets it uses are closed from early morning, some of them into the evening. For those hours the city is cut in two, and a person who lives on one side cannot simply drive to a job on the other. We assign each position to staff who live on the right side of the closures, set the finish crew's call time before the roads shut and tell everyone which route to take.

The race also passes thousands of front doors. Restaurants, gyms, shops and hotels along the route find a crowd outside for most of the morning, and many of them set up a cheer party or a sampling table on their own property. We provide street teams and hosts for those as well. They are small jobs, two or three people for four hours, and we treat them with the same care as a large tent at the finish.

The race itself belongs to its organizer, The McCourt Foundation, which runs number pickup, gear check, aid stations, medals and the course with a very large volunteer force. We do none of that. Our staff work in the space you have arranged, and they plan for heat: the 2026 race was warm enough for the organizers to shorten the day for some runners. To get a price, complete the quote form on this page with your sites, dates and hours.

Event staff team in matching shirts standing together outdoors before a shift

Separate LA Marathon Crews for the Start and the Finish

We run our 11-step process twice at the LA Marathon, once at each end of the course. An expo crew works Dodger Stadium on Friday and Saturday, and a finish crew works Century City on Sunday. Both use one briefing document and one uniform, but each has its own lead, call time and route to work, because the two sites are a long drive apart even on a day when the roads are open.

One account manager plans both sites with you and stays with the job until the wrap-up report, supported by our operations office at no added charge. When the closure map is published they tell each person which streets to avoid. Your messages and the crew's run on separate channels, so a change to the sample count or the tent position reaches the right lead at once.

Staff check in by geo-location when they arrive and walk the space with their lead. Expo tents are ready 30 minutes before opening. On Sunday the finish crew reaches Century City before the closures begin and is set up well ahead of the first professional finishers, who come in a little after nine. A group chat joins both leads and any team at a business along the course.

1 standby per 8 staff members — a briefed Los Angeles backup for the expo and for race morning, included in the price
Geo-located clock in & out — a time-stamped record that each crew reached Dodger Stadium or Century City when it should have
Dedicated account manager & on-site leads — one planner for the weekend and a lead at each site, Friday through Sunday
Recap & staff reports — samples, sign-ups, sales and visitor comments from the expo and the finish, sent within days of the race

LA Marathon Staff Routine for Expo Days and Race Day

Eleven steps, followed at both ends of the course
1
Weekend Planning
Client and crew channels open. Sites, tent sizes, deliveries, uniforms and shifts for the expo, the finish area and any storefront are agreed weeks before race weekend.
2
Arrival
Staff are on site 15 minutes before the shift, by a route that avoids the closed streets. Geo-located check-in confirms each person is where they should be.
3
Site Walk
The lead shows the crew the tent, the storage spot, shade, water, restrooms and the nearest exit, and points out areas the organizers keep closed.
4
Positions
Leads decide who greets, who samples, who runs the tablet or register and who restocks, and place a Spanish speaker at the front where you want one.
5
Shift Briefing
The crew hears the day's plan: expo hours or race start times, when the first finishers are due, the forecast, your offer and your targets.
6
Tent Setup
Tables, coolers, signs and product are set out, shaded and ready at least 30 minutes before the first visitors or finishers reach your space.
7
Crowd Arrives
Runners, families and spectators come through. Leads watch the line and the heat, and shift people between sampling and restocking as it builds.
8
Break Rotation
Leads rotate breaks as California labor law requires, in the shade and with water, while every station stays staffed.
9
Quiet Fixes
A short delivery, a tent pulled by the wind or an unhappy visitor is handled by the lead straight away and out of public view.
10
Pack-Down
When the expo shuts or the finish area clears, the crew packs the tent, counts stock and leaves the space clean, as you specified.
11
Debrief
Passes and equipment are returned, the crew gives its feedback and the lead sends notes and numbers to your account manager that day.

Event Staffing Roles at LA Marathon

Staff member handing a sample to a runner at an outdoor expo tent

Our Lifestyle Expo Booth Staff work your tent at Dodger Stadium on the two days before the LA Marathon. Every runner comes through to collect a race number, and Saturday adds the families from the LA 5K and the kids' run. Staff greet people, show the product, take sign-ups or payments and keep the tent stocked and shaded through a long day in an open parking lot. About four in ten runners are doing their first marathon, so they answer simple questions patiently and never talk down to anyone.

Local Businesses and Brands Hiring LA Marathon Staff

Our LA Marathon clients fall into three groups. National sportswear, nutrition, drink and wellness brands take space at the expo and the finish and want outgoing people who can explain a product quickly. Los Angeles businesses on or near the course, from Sunset Boulevard restaurants to Beverly Hills retailers and Century City hotels, hire a few staff for a morning to make the most of the crowd at their door. Charities with a team in the race use our hosts to welcome their runners at the finish. Several of these companies are already planning for the summer of 2028 with us, and our LA 2028 staffing page explains how.

Versace LA Marathon staff
TikTok LA Marathon staff
Fortune LA Marathon staff
NASCAR LA Marathon staff
Christian Dior LA Marathon staff
El Pollo Loco LA Marathon staff
Sephora LA Marathon staff
Domino's Pizza LA Marathon staff
Got Milk LA Marathon staff
Bottega Veneta LA Marathon staff
Stella Artois LA Marathon staff

Eleven8 is an independent staffing agency. We are not affiliated with, endorsed by, or sponsored by the Los Angeles Marathon, The McCourt Foundation, ASICS, Dodger Stadium or the Los Angeles Dodgers. "Los Angeles Marathon" and "LA Marathon" are trademarks of their owner. We provide event staff to the brands and businesses working race weekend. All marks belong to their owners and are used for identification only.

Spectator Sampling Teams at the LA Marathon

The LA Marathon is unusually welcoming to beginners. Roughly 41% of the 2026 field had never run a marathon, and the 5K and kids' run fill the stadium with strollers on Saturday. That changes how a brand should talk. Our experiential staff skip the jargon, ask what the runner is worried about and give a straight answer, whether the question is about blisters or where to meet family afterward.

LA Marathon Staffing Agency for Race Weekend Activations

Good With First-Time Marathoners

We accept about 3.5% of applicants, and for the LA Marathon we choose the ones who are encouraging by nature. A large share of this field is running 26.2 miles for the first time and is nervous at the expo and overwhelmed at the finish. Staff who listen, smile and keep things simple do far more for your brand here than staff who recite features.

Ready for an Outdoor Expo

The LA Marathon expo is in a stadium parking lot, not a hall, so we send people who are used to working outside all day. They know to shade the product, drink water, secure anything the wind can move and keep a tent looking tidy on asphalt. On Sunday the same habits apply at the finish, where the morning starts cool and can be hot by eleven.

Polite, Punctual and Well Briefed

A runner who has trained for months notices carelessness. Our staff arrive on time, in clean uniform, knowing your product and the weekend's schedule. They can tell a visitor when the expo closes, what time the half marathon starts and where the family meeting area is, because we brief them on the event as well as on your brand.

Fully Insured for Street Events

All our staff are covered by our insurance, and we supply certificates when the organizer, the stadium, the city or a property owner on the course asks for them. That is useful to a small business hosting its first cheer party as much as to a national brand, and it removes one of the tasks that tends to be left until the last week.

Expo, Course and Finish Covered

Your weekend may include a tent at Dodger Stadium, a table outside a store in West Hollywood and a hospitality space in Century City. We staff all three under one account manager, with a lead at each, so the uniform, the message and the reporting match, and you are not coordinating separate suppliers across a city with half its streets closed.

On Call From Friday to Sunday

Our operations team answers from the first expo setup on Friday morning until the last case is loaded on Sunday afternoon, the small hours of race morning included. If a delivery is late, a staff member is stuck behind a closure or the forecast jumps ten degrees, there is someone awake to reroute, replace or add people.

The LA Marathon gives a brand two days with every runner at Dodger Stadium and one morning with the whole city on the sidewalk. We cover both ends of the course with Los Angeles staff who can get to their posts when the streets are closed and who are kind to people on a hard day. If you also follow the touring races, see our Rock 'n' Roll Marathon Series staffing. Otherwise, send a staffing request with your sites and hours.

34,521
Events Staffed
24,821
Active Staff
100%
Fulfillment Rate
83%
Client Retention
31,147
Shifts in 2025
6,988
5-Star Staff Ratings in 2025
320
Captains Trained in 2025
35
Years Experience
Top 3.5% of Applicants
Everyone we place at the LA Marathon has passed our interview and reference checks, trained on our 11-step process and studied your product and offer before Friday. They also get a one-page guide to the weekend: expo hours, start times, the finish layout and where to send a lost runner. By the time the expo opens they can answer most questions without calling you.
24,821 Active Staff Across North America
Los Angeles is our home city and the largest part of our 24,821-strong roster lives here. That depth is what lets us pick staff by neighborhood for race day, so each person can reach the site without crossing the course. Your team is chosen, confirmed and briefed weeks ahead, and we are not searching for people in the days before the race.
One Dedicated Account Manager
You have one account manager for the expo, the course and the finish, from your first message to the report after the race. They know the closure times, the organizer's rules for exhibitors and the names of everyone on your crew. You and the crew use separate channels to reach them, and our off-site operations desk supports them at no added cost.
Backup Coverage Always Included
We brief one standby for every eight staff and include it in the price. On race morning the standby is placed on the same side of the closures as your site, since a replacement who cannot get through is no help. If somebody is ill or late, the standby is sent at once and your tent opens with the full team.
Outdoor Event and Race Experience
Our Los Angeles staff work outdoor sports events, street festivals, stadium days and races through the year. They know how a finish area fills, how spectators behave while they wait and how fast cold product disappears on a warm morning. That experience shows in small things, like starting to restock before the table is empty.
Support All Race Weekend
Your account manager and site leads are reachable for the whole weekend, from Friday setup to Sunday load-out. If you want to move people from the expo to the finish, extend a shift because the crowd is staying or add two staff for a busy storefront, one message arranges it, at any hour, and you do not need to sign a new agreement.

Elevate Client Feedback

Smiling man in a blue suit pointing with both hands against a plain background.

Robert N.

Top Notch Service

They were professional. Polite. Hard working. Friendly. And got the job done. Will definitely use them again.

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EK C.

It was a great pleasure that I can work with you. All Elevate members successfully led KCON. I hope everything goes as well in future events as it did this time! If i ever go to LA for events, I will definitely reach out to you :)

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Eugene R.

We were really happy with the team everyone was incredibly helpful and nice to work with. Thank you for selecting such professional people for our event!

LA Marathon Staffing Questions

When is the 2027 LA Marathon and where do your staff work? +
The 2027 ASICS Los Angeles Marathon is on Sunday, March 7, 2027. The Lifestyle Expo runs for two days at Dodger Stadium before it, and the LA 5K and kids' run are on Saturday. The marathon starts at the stadium, with a 7 a.m. start in 2026, and finishes on Santa Monica Boulevard at Avenue of the Stars in Century City. Our staff work at the expo, in the finish area, at businesses along the route and at private gatherings nearby. We do not work the course itself, the aid stations or number pickup.
What if a staff member cannot reach the site on race morning? +
We plan for it. Each booking includes one trained standby for every eight staff at no extra cost, and on race day we choose a standby who lives on the same side of the course as your site. If someone is ill, oversleeps or is caught by a closure, the lead sends the standby immediately and tells your account manager. Because call times are set before the roads shut, there is usually an hour or more in hand. The standby has studied your product and your setup with everyone else.
How do your staff get to Century City when the roads are closed? +
By arriving before the closures start and by living on the right side of them. In 2026 some Century City streets closed at 3 a.m. and stayed closed until evening. We give the finish crew a call time ahead of that, pick people from the Westside where we can and send each one a route and a parking or drop-off point. Staff who can use Metro or walk are placed first. Equipment goes in the night before or with the early crew, since vehicles cannot enter later.
Do your staff know anything about running? +
Many do. Los Angeles has a large running community and a good number of our staff train and race. We do not insist on it, because the work is welcoming people and explaining your product, and plenty of excellent hosts have never run a mile. Everyone we send knows the basics of the weekend and has been briefed on your brand. If your product is technical, such as shoes, gels or watches, ask for runners on your team and we will select them.
How early do we need to book LA Marathon staff? +
Early February is a sensible deadline for a race on March 7. That leaves time to choose staff by neighborhood, order uniforms and train the team. To start, send the quote form with your sites, dates, hours and roles. We reply with a price and staff profiles, you confirm the uniform and pay the deposit, and the crew is briefed the week before. We can often help later than that, particularly for a small storefront team, but the best choice of people goes to clients who book first.
Can you staff a cheer party at our business on the course? +
Yes. If the course passes your restaurant, shop, gym or hotel, we can send two or more staff to run a sampling table, hand out signs and noisemakers, greet customers and keep the sidewalk tidy. They work on your property or wherever your permit allows, never on the course, and they arrive before your street closes. A typical shift is four to five hours, covering the time from the leaders to the back of the field. It is a low-cost way to turn a morning of closed roads into new customers.
Can you staff the expo and the LA 5K on Saturday as well? +
Yes. Saturday is busier than many exhibitors expect. The LA 5K and the kids' run bring thousands of runners and families to Dodger Stadium in the morning, and they walk through the expo afterward alongside marathoners collecting their numbers. We staff expo tents for both days, with a larger team on Saturday morning if you want it, and the same people can continue to your finish area on Sunday so they already know the product. Friday is quieter and good for longer conversations.
How do your staff cope with a hot race day? +
With preparation. March in Los Angeles can be cool at dawn and hot by late morning, and the 2026 race was warm enough for the organizers to change the rules for slower runners. Our leads bring shade, water and sunscreen for the crew, rotate breaks more often when the temperature climbs and move staff who are struggling out of the sun. We ask you for extra ice and cold product on warm forecasts, because demand at the finish rises sharply. Uniforms are light, with hats.

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