3 Pieces of Advice for Event Industry Newbies
Breaking into the event industry can feel like trying to crash a party without an invitation. But here's the good news - some of the most successful event pros have been exactly where you are, and they're willing to share what they've learned along the way. From building genuine connections to creating unforgettable experiences, these industry veterans reveal what it really takes to make it in the dynamic world of events. Here's their insider advice on turning your event industry dreams into reality.
"Event Experts: What advice would you give to someone starting in the event industry today?" Here is what 3 thought leaders have to say.
Build Connections Through Events and Groups
Get Involved and Give Back
Create Exceptional Experiences and Relationships
Build Connections Through Events and Groups
This industry thrives on connections. Go to events, join groups, and use LinkedIn to meet people. Offer to help on small projects - it's a great way to learn and build your network. Don't limit yourself! Our CEO started in catering, so there are many paths to this exciting field. Explore internships and never stop learning and being curious!
Nikki Yep, Sr. Event Planner, Event Solutions
Get Involved and Give Back
Over the last 11 years, since launching our internationally recognized event-design company, one piece of advice that I learned early on is to get involved and give back in your community. It's that simple. Getting active with various nonprofit organizations that I am passionate about has trickled down to all that we do and has become such a focal point of the success of our company with so many events that we design and plan. I always say that we give back to the community that gives to us. We're making the world a better place and it's all through events!
Addie Graham-Kramer, Chief Executive Officer, The Event Company, LLC
Create Exceptional Experiences and Relationships
If I could give one piece of advice to someone starting in the event industry today, it would be this: focus on creating exceptional experiences and building genuine relationships. The event industry is not just about logistics or execution-it's about how you make people feel.
When I started Party With A Twist, specializing in balloon art and face painting, I quickly learned that while having great technical skills and equipment is important, it's the emotional impact that sets you apart. Whether it’s a child’s laughter at a perfectly twisted balloon animal or a parent’s relief in seeing their party run smoothly, those moments are what clients remember.
To achieve this, start by truly understanding your audience. What do they value most? For families, it might be ease and reliability. For corporate event planners, professionalism and quality are paramount. Tailor your services to exceed these expectations.
Another critical piece of advice is to focus on relationships. Word-of-mouth is a powerful force in the event industry, so every client interaction is an opportunity to earn not just a repeat customer, but an advocate. Go the extra mile to make their event feel unique-personalized touches, thank-you notes, or follow-ups after the event show that you truly care.
At the same time, invest in your brand’s online presence. Social media platforms are invaluable for showcasing your work, connecting with potential clients, and building credibility. In the beginning, I made it a point to share photos and videos of my team in action, which helped potential clients visualize the fun. Don’t underestimate the power of testimonials-client reviews are often the deciding factor for new bookings.
Lastly, be adaptable. The event industry can be unpredictable, with changing trends, tight deadlines, and unforeseen challenges. The key is to stay solution-focused and ready to adjust when things don’t go as planned. Your ability to handle pressure gracefully will set you apart and build trust with your clients.
Key Takeaways:
-Build genuine relationships with clients to encourage referrals and repeat business.
-Use social media to showcase your work and grow your brand.
-Stay flexible and solution-oriented in the face of challenges.
Starting in the event industry can feel overwhelming, but by centering your efforts on people, not just processes, you’ll set yourself up for success and lasting impact.
Daniel Oringel, CEO, Party With A Twist
Conclusion
The path to success in the event industry isn't about following a strict playbook - it's about combining genuine passion with practical know-how. Whether you're networking at industry gatherings, giving back to your community, or focusing on creating exceptional experiences, remember that every successful event professional started exactly where you are now. By following these expert insights and staying true to your unique vision, you'll be well-equipped to navigate the exciting challenges and opportunities that lie ahead in the world of events.
