How To Get a Brand Ambassador Job
If you’ve ever been to a music festival, sporting event, or product launch and noticed someone confidently handing out samples, answering questions, or getting the crowd excited about a brand—they were likely a brand ambassador. These roles aren’t just for influencers with huge followings. Event brand ambassadors are a key part of live marketing campaigns, and companies are hiring them all the time.
If you’re outgoing, love people, and want flexible work, here's exactly how to land your first (or next) brand ambassador job—and do it well.
Step 1: Understand What Event Brand Ambassadors Actually Do
Before you start applying, get crystal clear on what the job involves.
At events, brand ambassadors are responsible for:
Engaging with event attendees and promoting the brand
Demonstrating products or services (think handing out samples or explaining how something works)
Encouraging people to sign up, scan a QR code, or attend an activation
Wearing branded clothing (uniforms or themed outfits)
Collecting leads or gathering consumer feedback
Representing the brand with energy, positivity, and professionalism
These gigs can happen at festivals, sporting events, trade shows, pop-up shops, conventions, college campuses, and even in retail stores. The vibe is fun, but brands are serious about their image—so reliability and professionalism matter just as much as your smile.
Step 2: Build a Simple But Strong Event Resume
Even if you’ve never been a brand ambassador before, you likely have some relevant experience—retail, customer service, performance, or hospitality work all translate well.
Include the following on your resume:
Any experience dealing with the public (sales, retail, serving, promo work)
Your availability and cities you’re willing to work in
A clear headshot (nothing overly stylized or filtered—just clean, friendly, and professional)
Any languages you speak, certifications (like food handling), or social media skills
Here’s a good brand ambassador resume template if you want something to start with.
Step 3: Sign Up With Staffing Agencies
Most brand ambassador jobs for events are booked through experiential marketing and event staffing agencies. These companies work with big brands to staff nationwide campaigns, often hiring dozens (or even hundreds) of people at a time.
Top agencies to sign up with:
Elevate Event Staff – Nationwide staffing with a focus on high-energy, professional teams
ATN Event Staffing – Consistently hiring for festivals, conventions, and pop-ups
Push Agency – Large database of promo models and event staff
Assist Marketing – Known for sports, automotive, and consumer brands
Vantage Trade Shows – Focused more on trade shows and booth staff
Pro tip: Create a folder with your resume, headshot, and intro blurb so you can apply quickly to open calls. Most agencies require a profile with photos and work history, and many post new jobs weekly.
Step 4: Create a Clean, Professional Online Presence
Even if you’re not an influencer, brands and agencies will often check your Instagram or LinkedIn before offering you a role. Why? Because they want to know you’re professional, positive, and presentable.
Do this:
Make your social media profiles public (or clean up your public posts)
Post a few images from past events (with permission) or examples of your personality
Create a LinkedIn profile if you don’t already have one—it adds credibility
Avoid complaining about past jobs or posting controversial content
Your “personal brand” is part of what they’re hiring, even if the role is temporary.
Step 5: Respond Quickly to Jobs + Be Easy to Work With
Most staffing agencies use platforms like Shiftgig, PopBookings, or internal job boards to post available roles. You’ll often be competing with dozens of applicants for each shift—so timing and attitude are everything.
Best practices:
Check email and texts regularly when you’re actively job hunting
Respond with full info (availability, city, headshot) as soon as a job is posted
If you book a job, show up early, be friendly, and follow directions
Communicate clearly if there’s an issue or conflict
The event staffing world is tight-knit. The people who are responsive and easy to work with are the ones who get booked again and again.
Step 6: Nail Your First Few Events
Your first couple of brand ambassador shifts are key. Agencies will remember how you performed and whether they can count on you.
Things that make a great impression:
Arriving early and checking in with the on-site manager
Knowing the brand message (you’ll usually get a training deck or briefing in advance—read it)
Being proactive and not glued to your phone
Bringing the right outfit or materials (and having backups if needed)
Taking initiative—if things are slow, find ways to interact or restock without being told
If you crush those first few shifts, you’ll likely be invited to higher-paying or longer-term campaigns.
Step 7: Level Up With Experience + Referrals
Once you’ve got 5-10 events under your belt, you can start to position yourself as a lead brand ambassador, field manager, or even coordinator. These roles typically come with higher pay and more responsibility.
Leveling up looks like:
Getting referrals from coworkers or managers
Joining exclusive groups or rosters for large activations
Creating a mini portfolio with event photos and testimonials
Being willing to travel (travel gigs = more money)
And don’t be shy about asking for feedback—showing that you’re coachable and professional will set you apart.
Real Talk: Is It Worth It?
Yes—if you’re the right personality type. Event brand ambassador jobs pay anywhere from $18 to $40/hour depending on the brand, location, and your experience. They’re perfect if you want flexible work, love engaging with people, or are building a career in marketing, entertainment, or hospitality.
Just remember: this isn’t a job you can ghost or show up late to. Event clients remember faces. Be that person who gets requested again.
Final Tips and Resources
✅ Bookmark these job boards:
✅ Follow agencies on Instagram to see real-time event photos and job posts.
✅ Build relationships with coordinators—you’re more likely to get booked consistently if someone vouches for you.
Want to start working events with a top-tier team? Join Elevate Event Staff and apply to become part of our nationwide roster. Whether you’re just getting started or have years of experience, we’re always looking for reliable, outgoing professionals who love bringing brands to life.
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