What do Brand Ambassadors do?
A brand ambassador is a person who represents a brand. Their focus is to communicate a brands identity to customers. Brand Ambassadors are also considered Promotional Models.
In the dynamic world of event marketing, the role of an onsite event brand ambassador is pivotal in shaping the perception of a brand and fostering meaningful connections with consumers.
Represent the Brand
An onsite event brand ambassador serves as the face and voice of the brand they represent.
They embody the brand's values, personality, and messaging, and are responsible for conveying these elements to event attendees in a compelling and authentic manner.
Whether they're engaging with consumers at a trade show booth, product launch, or promotional event, brand ambassadors play a crucial role in shaping brands values and message.
Create Memorable Experiences
One of the primary objectives of a brand ambassador is to create memorable experiences for event attendees that leave a lasting impression.
They engage with consumers in meaningful interactions, educate them about the brand's products or services, and foster positive associations through personalized interactions and experiences.
By creating memorable moments that resonate with attendees, brand ambassadors can cultivate loyalty and advocacy for the brand.
Build Relationships
Effective brand ambassadors excel at building genuine connections with consumers.
They take the time to listen to attendees' needs, address their questions and concerns, and offer personalized recommendations based on their interests.
By establishing rapport and trust with consumers, brand ambassadors increase engagement and drive conversions, ultimately contributing to the success of an event marketing campaign.
Drive Brand Awareness
Brand ambassadors play a crucial role in driving brand awareness and engagement among event attendees.
They actively promote the brand's products or services, distribute promotional materials, and encourage participation in interactive experiences or activations.
Through their enthusiasm, energy, and passion for the brand, brand ambassadors capture the attention of attendees and generate buzz and excitement.
Collect Feedback
In addition to engaging with consumers, brand ambassadors also serve as valuable sources of feedback and insights for the brand.
They gather feedback from event attendees, gather insights into consumer preferences and behavior, and provide valuable input that can inform future marketing strategies and initiatives.
By collecting real-time feedback on the ground, brand ambassadors help brands stay agile and responsive to the needs of their target audience.
The best practice to getting valuable feedback is by scheduling a post shift meeting with Brand Ambassadors to record feedback on the event.
Adapt to Changes
It’s best to train brand ambassadors on how to navigate every activation so they can fill in when needed.
Flexibility is an essential quality for an onsite event brand ambassador. They must be prepared to adapt to changing circumstances, navigate unexpected challenges, and pivot their approach as needed to ensure the success of the event.
Whether it's adjusting their messaging in real-time or troubleshooting logistical issues, brand ambassadors must remain agile and resourceful in the face of adversity.
Show Enthusiasm
Above all, an effective onsite event brand ambassador exemplifies professionalism, enthusiasm, and passion for the brand they represent.
They approach their role with a positive attitude, infectious energy, and a genuine desire to create memorable experiences for event attendees.
By embodying the brand's values, brand ambassadors inspire trust, credibility, and confidence in consumers, fostering long-term relationships and loyalty.
Steps to Ensure a Brand Ambassador is the Right Fit
Reliable Staffing Partner - Determine the attributes you’re looking for to represent your client.
Choose by Headshot - Pick a promotional team from your staffing partner that match visually with the brand.
Virtual Training - Structure a training deck to convey the purpose of the campaign. Set up a 30 minute call with brand ambassadors to get aligned.
On-Site Training - Walk through all of the scripts and responsibilities and answer any remaining questions.
How to Utilize Brand Ambassadors at an Event
Facilitate Check In - It’s best to have a high energy team of professionals to ease the stresses associated with check in. BAs are great at operating check in because they are the first impression guests get before entering the event.
Crowd Control - Having Brand Ambassadors manage crowds is a great way to keep the energy high, and guests engaged. Station a BA to hand out water in a crowded line and get guests excited about the activation they’re waiting for.
Assist in Activations - Brand Ambassadors help guests Interact with activities like games, technology installments, and merchandise. They can explain how activations work, take photos of guests if they ask, and even partake in the activation with reluctant attendees.
Hand Out Collateral - If you’re promoting a product, have Brand Ambassadors give away free samples or discount flyers.
Direct Guests - If guests have trouble knowing where to go, station Brand Ambassadors throughout your event that can simply direct attendees to where they need to go.
Looking to hire a Brand Ambassador for your next event?
Finding the best team to showcase your brand is the first and most important step. Inquire now to learn more.
