BMO Stadium Event Staffing | Brand Ambassadors & Promo Staff

Eleven8 provides experienced event staff for brand activations and sponsor experiences at BMO Stadium in Los Angeles. From game day promotions to hospitality teams, we have you covered.

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Professional Event Teams for BMO Stadium

Eleven8 is the leading event staffing agency for BMO Stadium, providing brand ambassadors, promotional staff, and hospitality teams for activations at the home of Los Angeles FC and one of the most intimate and atmospherically intense soccer venues in Major League Soccer. Located in Exposition Park in South Los Angeles — steps from the Natural History Museum, the California Science Center, and the USC campus — BMO Stadium sits at the center of one of the most culturally dynamic neighborhoods in the city, and Eleven8 has the Los Angeles depth and venue experience to staff every event that comes through it.

Our venue-experienced brand ambassadors and event staff understand the operational character of BMO Stadium — a 22,000-seat soccer-specific stadium purpose-built for the sport, with one of the loudest and most passionate supporter cultures in American professional soccer. For LAFC game-day staffing, we deploy trained professionals across sponsor booths, supporter zone activations, premium club and suite hospitality, and concourse brand experiences throughout the regular season, playoffs, and Leagues Cup competition. For international soccer, concerts, and special events at BMO Stadium, we place promotional teams and experiential specialists equipped for the fast-paced demands of a venue that operates year-round at high intensity.

Every Eleven8 professional brings genuine BMO Stadium familiarity combined with Los Angeles market service standards. Whether you need brand ambassadors in Exposition Park for a product launch, hospitality staff for a corporate suite event, or a full event staff team for a match-day activation, Eleven8 has the local depth, venue intelligence, and professional polish to make your campaign perform at the standard LAFC's supporters and sponsors expect. BMO Stadium is also positioned as a key Los Angeles venue for international soccer — staffing availability for high-demand matches and tournament events fills quickly.

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BMO Stadium Staffing Types

Brand Ambassadors Match Day Staff Hospitality Staff Promo & Experiential

Brand ambassadors at BMO Stadium work one of the most intense supporter environments in American professional soccer. LAFC's fanbase is vocal, knowledgeable, and brand-aware — passive or low-effort representation doesn't land here. Our brand ambassadors engage with confidence and cultural fluency, representing sponsors across concourse activations, supporter zone perimeters, and pre-match plazas in a way that earns the crowd's respect rather than testing its patience.

Eleven8 by the numbers
34,521
Events Staffed
24,821
Active Staff
83%
Client Retention Rate
35
Years Experience
3.5%
Applicant Acceptance Rate
6,988
5-Star Staff Ratings in 2025
320
Captains Trained in 2025
101.8%
Fulfillment Rate

Why BMO Stadium Brands Choose Eleven8

LAFC sponsors who've activated at BMO Stadium once don't shop around for their next match day. Why? Because at a 22,000-seat soccer-specific venue with one of the most culturally attuned fanbases in American professional sports, the gap between staff who understand the environment and staff who don't is immediately visible to everyone in the building.

Our people know the difference between the concourse activation zones and the supporter section perimeter — and exactly which side of that line a brand ambassador should be on. They understand that "kickoff at 7:30" means staff is deployed and briefed by 5:30.

They've worked enough LAFC match days to anticipate problems — a bilingual moment that catches a monolingual staffer off-guard, a sponsor footprint that needs repositioning before the pre-match crowd surges, a hospitality guest who needs handling before it becomes a suite-level issue — and they solve them without radioing for backup.

LAFC activation managers and Leagues Cup brand teams keep us on speed dial because they've seen what a culturally unprepared staff does to a brand's reputation inside BMO Stadium. We're not the agency that learns your venue on your dime.

Annual Events at BMO Stadium

BMO Stadium is the home of Los Angeles FC and one of the most atmospherically intense soccer venues in Major League Soccer — a 22,000-seat soccer-specific stadium in Exposition Park purpose-built for the sport. Eleven8 staffs every event that comes through it.

LAFC MLS Season — Home Matches Every Spring–Fall · Feb – Oct

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⚽ Biggest Annual Draw

MLS Season — Los Angeles FC Home Matches

Annual · February – October · BMO Stadium, Los Angeles CA

The LAFC regular season is the defining annual event calendar at BMO Stadium — seventeen or more home matches across eight months, each one drawing a sold-out or near-capacity crowd to one of the most electric soccer atmospheres in the United States. LAFC's fanbase, anchored by the 3252 supporter section, creates a match day environment that is genuinely unlike any other professional sports experience in Los Angeles — intensely vocal, culturally connected, and brand-aware in a way that rewards sponsors who activate authentically. Eleven8 deploys professional brand ambassadors, sponsor activation teams, concourse staff, and premium hospitality personnel across every LAFC home match from February through the MLS Cup Playoffs in late fall.

Match Day Brand Ambassadors Sponsor Activations Concourse Teams Premium Club Staff Suite Hospitality Full Season Coverage

Leagues Cup Every Summer · July – August

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🏆 Premier Prestige Tournament

Leagues Cup — MLS vs. Liga MX

Annual · July – August · BMO Stadium, Los Angeles CA

Leagues Cup is the annual summer tournament between MLS and Liga MX clubs — and BMO Stadium's most commercially significant non-LAFC event of the year. Los Angeles's enormous Mexican-American fanbase and deep Liga MX following make Leagues Cup matches at BMO Stadium some of the most culturally charged games played at the venue. Bilingual brand ambassador and sponsor activation staffing is a genuine operational requirement, not an add-on, for any brand activating at Leagues Cup in Los Angeles.

International Soccer & USMNT/USWNT Matches Recurring

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International Soccer Friendlies & USMNT/USWNT Matches

Recurring · BMO Stadium, Los Angeles CA

BMO Stadium hosts US Men's and Women's National Team matches, international friendlies, and Gold Cup fixtures on a recurring basis — drawing audiences from across Los Angeles's extraordinarily diverse soccer fanbase that spans Mexican, Central American, European, and South American communities. Each international match creates a distinct brand activation environment with sponsor footprints, pre-match plazas, and hospitality programming calibrated to an internationally diverse audience. Bilingual staffing across Spanish and other languages is standard for international match days at BMO.

Concerts & Special Events Year-Round

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Concerts & Live Entertainment at BMO Stadium

Year-Round · BMO Stadium, Los Angeles CA

BMO Stadium's compact size, excellent sightlines, and Exposition Park location make it an attractive venue for intimate stadium concerts and live entertainment events that want a more connected audience experience than a 70,000-seat venue provides. The surrounding Exposition Park campus — adjacent to the Natural History Museum, California Science Center, and USC — generates significant pre- and post-event foot traffic that extends brand activation opportunities beyond the stadium footprint itself. Professional brand ambassador and event staffing for any live production at BMO Stadium.

Exposition Park Campus & Greater Los Angeles Soccer Market Year-Round

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🌴 LA's Soccer Home

Year-Round Events & Brand Activations at BMO Stadium and Exposition Park

Year-Round · BMO Stadium, Exposition Park & Greater Los Angeles, CA

BMO Stadium's position within Exposition Park gives it one of the most culturally layered venue settings in Los Angeles — surrounded by the Natural History Museum, the California Science Center, and Lucas Museum of Narrative Art under construction nearby, in a South LA neighborhood that is among the most authentically diverse communities in the city. Brands activating at BMO Stadium are not just reaching soccer fans — they are reaching a deeply Latino, deeply local Los Angeles audience with strong community identity and brand loyalty that activations at SoFi Stadium or the Rose Bowl don't access in the same way. Eleven8's Los Angeles team understands this market specifically: bilingual in Spanish, culturally fluent in the communities surrounding Exposition Park, and experienced with the soccer-specific activation environment that LAFC's supporter culture creates. For any event at BMO Stadium — from a full LAFC season activation to a single international match to a year-round Exposition Park brand program — we have the local depth to staff it authentically.

Los Angeles Brand Ambassadors →

BMO Stadium event teams fill up fast — especially during LAFC playoff runs, Leagues Cup, and international match days. Whether you're staffing the LAFC regular season, Leagues Cup, an international soccer match, a concert, or a year-round Exposition Park activation, contact Eleven8 early to lock in your preferred Los Angeles team.

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How to Book Staff for BMO Stadium Events

Step 1

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Contact Us

Inquire through our website or give us a call at 323-426-6910

Step 2

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Get Quote

We send you a quote and presentation with available staff and experience.

Step 3

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Confirm

Confirm your event details, select uniform and preferred staff.

Step 4

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Payment

Make a payment to confirm booking and enjoy your event with your preferred team.

Build Your BMO Stadium Team

We maintain a roster of staff who've proven themselves at BMO Stadium specifically — across LAFC match days, Leagues Cup, international soccer, and the bilingual activation environment this venue demands. They know the concourse, they understand the pace of a 90-minute match day, and they've earned repeat bookings by showing up culturally prepared and handling problems before the whistle blows. Pick the ones who fit your brand.

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Staffing Services

Explore our wide range of staffing solutions

Event Staff

Promotional & Experiential Staff

Trade & Conference Staff

Why Companies Prefer Eleven8 Staffing

Elite Brand Ambassadors

We place only the top 3.5% of applicants at BMO Stadium. LAFC's fanbase is vocal, brand-aware, and quick to notice activations that don't belong — our brand ambassadors are selected for cultural fluency and genuine engagement, not just availability. They represent your sponsor well in one of the most scrutinizing supporter environments in American soccer.

Bilingual Match Day Teams

Spanish fluency is a standard capability on our BMO Stadium roster, not an upgrade. Los Angeles's Mexican-American and broader Latino fanbase is the core audience at LAFC matches, Leagues Cup, and international soccer events at BMO — and brand activations that can only engage that audience in one language leave the room half-reached. We deploy bilingual teams as default for match day work at this venue.

Venue-Experienced Professionals

Our staff know BMO Stadium — its concourse layout, gate flow, supporter zone perimeters, premium club levels, and the operational pace of an LAFC match day from pre-match plaza through post-final whistle. That familiarity means faster deployment, fewer orientation questions on event day, and a team that moves through the venue with the confidence that only comes from having worked it before.

Fully Insured & BMO-Compliant

We carry full liability insurance and meet BMO Stadium's vendor and activation compliance standards. Every staff member arrives credentialed and cleared — ready to work across concourse activations, pre-match plazas, suite hospitality, and Exposition Park exterior areas from load-in through post-match breakdown.

Full Season & Multi-Match Staffing

We build preferred teams for LAFC sponsors activating across the full regular season, playoff run, and Leagues Cup. Booking match by match means rebuilding familiarity from scratch each time — a season-long team learns your brand, your activation setup, and the BMO match day rhythm, and delivers sharper execution with every home date from February through October.

24/7 On-Call Support

Match days at BMO Stadium move fast and leave no room for staffing gaps — a 90-minute match window doesn't pause for logistics problems. Our team is available around the clock for last-minute adjustments, day-of changes, and real-time support, with venue-familiar backup staff on standby for every home date so your activation stays fully covered regardless of what the day brings.

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When you're running events at the BMO Stadium, you need staff who've been there before. That's what we provide—every single time.

How We Run Every BMO Stadium Event

Every Eleven8 activation at the BMO Stadium follows our proven 11-step event process — built from thousands of events and refined specifically for the demands of large-scale venue staffing at the BMO Stadium in Los Angeles.

✓ 1 backup per 8 staff included ✓ Geo-located clock in & out ✓ Dedicated account manager ✓ Post-event recap report ✓ On-site supervisors every event

Pre-Event Chats

Client chat with you + our leads. Team chat with leads + full crew aligned on your brand.

Arrival

15 min early. Geo-located clock-in confirms your team is on site at the BMO Stadium.

Venue Walkthrough

Stations, restrooms, water, and off-limits areas are identified across the BMO Stadium.

Assignments

Managers, captains, and leads align on team assignments and zone coverage.

Pre-Shift Briefing

All hands briefing — timeline, crowd expectations, brand standards, and how to succeed.

Set Up

Stations ready 30 minutes before guest arrival. Every position covered.

Execution

Guests arrive. Leads monitor crowd flow and adjust positioning in real time.

Breaks

Leads administer breaks per applicable labor law without disrupting coverage.

Corrective Action

Any issues handled discreetly by leads — never in front of guests or your brand.

Breakdown

Event space broken down after guest departure to your satisfaction.

Post-Shift Recap

Badges collected, team debriefed. Captains report detailed feedback to managers.

Elevate Client Feedback

Smiling man in a blue suit pointing with both hands against a plain background.

Robert N.

Top Notch Service

They were professional. Polite. Hard working. Friendly. And got the job done. Will definitely use them again.

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EK C.

It was a great pleasure that I can work with you. All Elevate members successfully led KCON. I hope everything goes as well in future events as it did this time! If i ever go to LA for events, I will definitely reach out to you :)

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Eugene R.

We were really happy with the team everyone was incredibly helpful and nice to work with. Thank you for selecting such professional people for our event!

BMO Stadium Staffing Questions

                Do your staff understand LAFC's supporter culture — or will they clash with it?
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                They understand it. The 3252 supporter section and LAFC's broader fanbase are vocal, knowledgeable, and immediately aware of brand activations that feel out of place. We brief our staff specifically on the BMO Stadium atmosphere — what it means to work in a soccer-specific environment with a genuine supporter culture, not just a sports crowd. Our brand ambassadors engage with energy that matches the room rather than fighting it.
            
                Can you provide bilingual staff for Leagues Cup and international match days?
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                Yes, and for BMO Stadium we treat bilingual Spanish staffing as a default rather than an upgrade. Los Angeles's Mexican-American and broader Latino fanbase is the core audience at Leagues Cup matches and international soccer events at BMO — brand activations that can only engage half that audience in one language leave a significant portion of the room unreached. We have deep Spanish-fluent depth on our Los Angeles roster specifically because this market requires it.
            
                How far in advance should we book for LAFC match days?
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                For single match day activations, two to three weeks is typically sufficient. For full-season coverage, playoff runs, or Leagues Cup, we recommend locking in by the start of the MLS season in February — preferred teams for high-demand dates get spoken for quickly. The earlier you book, the more consistently we can assign the same core team across your full activation calendar.
            
                What's different about staffing BMO Stadium versus larger LA venues like SoFi?
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                Intimacy changes everything. At 22,000 seats, every brand ambassador interaction is more visible and more scrutinized than it would be at a 70,000-seat venue where crowds dilute accountability. Staff who are disengaged or off-message get noticed at BMO in a way they might not at SoFi. The flip side is that authentic, well-briefed staff make a proportionally stronger impression. We staff BMO with that dynamic in mind — quality over volume, every time.
            
                Can you cover activations outside the stadium in Exposition Park?
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                Yes. The Exposition Park campus surrounding BMO Stadium — the pre-match plazas, parking areas, and the broader park grounds adjacent to the Natural History Museum and California Science Center — generates significant foot traffic before and after matches that extends brand activation opportunities well beyond the stadium footprint. We can staff interior concourse activations and exterior Exposition Park deployments simultaneously under one coordinated operation.
            
                Do you staff the premium club and suite levels at BMO Stadium?
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                Yes. BMO Stadium's premium areas — club seats, suites, and corporate hospitality spaces — host sponsors and VIP guests who expect a noticeably higher level of personal service than the general concourse. Our hospitality staff for those environments are specifically selected for polish, composure, and the ability to provide attentive service through a full match day without the energy dropping between pre-match, in-game, and post-match windows.
            
                Can you handle full LAFC season staffing rather than booking match by match?
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                Season packages are our preference for LAFC clients. Booking match by match means rebuilding your team's familiarity with your brand and activation setup from scratch each time. A season-long preferred team learns your product, your activation flow, and the specific BMO Stadium match day rhythm — and gets sharper with every home date. One conversation at the start of the season, consistent execution through October.
            
                What happens if a staff member doesn't show up on match day?
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                We maintain BMO Stadium-familiar backup staff on standby for match days. A no-show at a 22,000-seat venue with a 90-minute match window is not a problem we solve by sending whoever's available — it's solved by having someone who already knows the venue and your activation ready to step in. It's rare, but the contingency is real and in place.
            
                Why do LAFC sponsors keep coming back to Eleven8 for BMO Stadium?
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                Because getting it wrong at BMO Stadium is more visible than at most venues. LAFC's fanbase notices — and remembers — brand activations that feel authentic versus ones that feel like they don't belong. Sponsors who've used us know our staff show up culturally prepared, bilingual when the match day demands it, and briefed on the specific activation rather than treated as generic event labor. That consistency is what builds preferred vendor relationships that last a full season.