SEMA Show Staffing Las Vegas

Staff Your SEMA Booth with People Who Actually Know Cars

Automotive Trade Show Event Staff

Every November, SEMA brings 130,000+ dealers and distributors to Las Vegas Convention Center. Your booth needs more than warm bodies—it needs people who understand automotive, can talk performance parts with shop owners, and know the difference between selling to a distributor versus a retail chain.

That's where we come in. Eleven8 connects automotive brands with Las Vegas staff who've worked SEMA before. People who know wheels and offsets. People who can demo suspension systems. People who understand that when a dealer asks about forced induction, you better have a real answer. These aren't temps we pulled off the street—they're automotive people who happen to be really good at working trade show booths.

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How We Staff Every SEMA Show

Every Eleven8 activation follows our proven 11-step event process — built from thousands of trade shows and refined for the demands of SEMA's large-scale, multi-building campus.

From the moment your team is booked, a dedicated account manager oversees your entire activation with offsite operations management included at no additional cost. Pre-show chats run through separate client and team channels so everyone is aligned before a single buyer walks the floor.

On show day, staff clock in via geo-located check-in 15 minutes early, complete a full showroom walkthrough, and are set up at stations 30 minutes before buyer doors open. A dedicated group chat keeps your team connected in real time for instant resolution of on-the-ground logistics across all three buildings.

1 backup per 8 staff members — included at no additional cost

Geo-located clock in & out — real-time confirmation your team is on site across SEMA's campus

Dedicated account manager & on-site supervisors — every show, every building

Post-show recap & staff feedback reports — so you know exactly how your showroom performed

11 Steps for a Successful Show

Our process, every time

1

Pre-Show Chats

Client chat with you + our leads. Team chat with leads + full crew — building and floor assignments confirmed.

2

Arrival

15 min early. Geo-located clock-in confirms your team is on campus before the show opens.

3

Walkthrough

Showroom stations, restrooms, freight elevators, and restricted areas identified.

4

Assignments

Managers, captains, and leads align on showroom and floor assignments across all buildings.

5

Pre-Shift

All hands briefing — show timeline, buyer flow expectations, and how to succeed on the floor.

6

Set Up

Showroom stations and order-writing areas ready 30 minutes before buyer doors open.

7

Execution

Buyers arrive. Leads monitor floor traffic and adjust staffing in real time.

8

Breaks

Leads administer breaks per applicable labor law without dropping buyer coverage.

9

Corrective Action

Any issues handled discreetly by leads — never in front of buyers or clients.

10

Breakdown

Showroom broken down and secured after buyer departure to client satisfaction.

11

Post-Shift

Credentials collected, team debriefed. Captains report show-floor feedback to managers.

SEMA Show Staffing Types

Brand Ambassadors Production Assistants Check-In Staff Convention Staff

Our NRG Park brand ambassadors are selected from the top 3.5% of applicants and trained for high-volume venue environments. They represent your brand across tailgate zones, sponsor booths, and stadium concourses — turning foot traffic into real engagement at NRG Stadium, NRG Center, and NRG Arena.

Who We've Staffed at SEMA Show

We've worked with major automotive brands, aftermarket manufacturers, wheel companies, tire brands, and accessory companies exhibiting at SEMA. Our staff have experience with the show's unique vibe—it's not like CES or other tech shows, it's all about cars, trucks, and the automotive aftermarket industry. From big brand booths to smaller accessory companies, we know what works at SEMA.

How to Book Staff for SEMA Show

Step 1

1

Contact Us

Inquire through our website or give us a call at 323-426-6910

Step 2

2

Get Quote

We send you a quote and presentation with available staff and experience.

Step 3

3

Confirm

Confirm your event details, select uniform and preferred staff.

Step 4

4

Payment

Make a payment to confirm booking and enjoy your event with your preferred team.

Automotive-Savvy Event Talent

We know Las Vegas's automotive event workforce and can connect you with people who understand cars, trucks, the aftermarket industry, and what it takes to work SEMA Show at LVCC.

Contact Us

Staffing Services

Explore our wide range of staffing solutions

Event Staff

Promotional & Experiential Staff

Trade & Conference Staff

Why Companies Prefer Eleven8 Staffing

Automotive Industry Knowledge

Our SEMA Show staff understand cars, trucks, and the aftermarket industry. From performance parts to custom builds, they speak the language of the 130,000+ dealers, distributors, and buyers who attend each November in Las Vegas.

B2B Lead Capture Specialists

Our booth staff are trained to qualify dealers and distributors, capture buyer information, and engage the right attendees at the right moment — maximizing your ROI across every day of the SEMA Show floor.

Professionalism Guaranteed

All our SEMA Show staff are trained to represent automotive brands at the highest level — polished, knowledgeable, and ready to reflect your brand standards in front of industry professionals and media.

Fully Insured Team

We prioritize your peace of mind. Our fully insured event staff and brand ambassadors let you focus on your SEMA Show activation while we handle all logistics and coverage at the Las Vegas Convention Center.

LVCC Venue Familiarity

From the Central Hall to the outdoor exhibits, our staff know the Las Vegas Convention Center layout. They arrive oriented, on time, and ready to represent your booth from the moment doors open each morning.

24/7 Support

SEMA Show runs on a tight schedule and so do we. Our team is available around the clock throughout show week to handle last-minute staffing needs, replacements, and on-site support so your booth never misses a beat.

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Our SEMA Show staff work hard to represent your automotive brand professionally, giving you confidence during the industry's most important annual trade show.

34,521

Events Staffed

24,821

Active Staff

101.80%

Fulfillment Rate

83%

Client Retention

31,147

Shifts in 2025

6,988

5-Star Staff Ratings in 2025

320

Captains Trained in 2025

35

Years Experience

Top 3.5% of Applicants

We accept only the top 3.5% of applicants. Every brand ambassador is vetted, trained on our 11-step event process, and matched to your showroom's specific product category and requirements before a single market day.

24,821 Active Staff Across North America

With an established roster of Las Vegas-area staff experienced in trade show and wholesale market environments, we don't recruit for your event — we deploy. No last-minute hires, no unknowns on your showroom floor.

Dedicated Account Manager

From booking through post-market recap, you have one dedicated account manager overseeing your entire activation. Separate client and team communication channels keep everyone aligned — with offsite operations management included at no additional cost.

1 Backup Per 8 Staff, Included

Every activation comes with built-in backup coverage at no extra cost. If someone can't make it, a briefed replacement is already on standby before the market day starts — so your showroom is never short-staffed during peak buyer traffic.

Showroom & Booth Specialists

Staff with hands-on experience in gift, home, apparel, and lifestyle wholesale markets. We understand buyer engagement, order-writing support, product demonstration, and the fast-paced rhythm of multi-day market events across all three buildings.

24/7 Market Day Support

Your dedicated account manager and on-site supervisors are available around the clock throughout Market Week. Offsite operations management is included at no additional cost — every day, every floor, every building.

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Elevate Client Feedback

Smiling man in a blue suit pointing with both hands against a plain background.

Robert N.

Top Notch Service

They were professional. Polite. Hard working. Friendly. And got the job done. Will definitely use them again.

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EK C.

It was a great pleasure that I can work with you. All Elevate members successfully led KCON. I hope everything goes as well in future events as it did this time! If i ever go to LA for events, I will definitely reach out to you :)

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Eugene R.

We were really happy with the team everyone was incredibly helpful and nice to work with. Thank you for selecting such professional people for our event!

Staffing For SEMA Show FAQ

                How do you find staff who actually know automotive and cars?
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                We recruit from Las Vegas's automotive community—people who genuinely care about cars and trucks, have worked SEMA before, or have automotive industry backgrounds. Profiles show their car knowledge, SEMA experience, and whether they can talk credibly about performance parts, wheels, and accessories with dealers.
            
                What if staff can't work during SEMA in November?
                +
            
                Our Las Vegas network includes backup staff who've worked SEMA and understand automotive trade shows. If someone drops out, we bring in equally qualified people who know cars and can handle the show.
            
                Do your staff understand the automotive aftermarket industry?
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                Yes. They understand that SEMA is B2B—dealers buying inventory, distributors placing orders, retail chains evaluating products. They know how to engage industry buyers differently than consumers, and understand automotive wholesale business.
            
                Can your staff handle technical automotive questions?
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                They're trained on your specific products and have general automotive knowledge. If dealers ask technical questions they can't answer, they know how to quickly find someone who can or get the information—they won't fake it or give wrong answers.
            
                What does SEMA Show booking look like?
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                We start by understanding your products—wheels, performance parts, accessories, whatever you're showcasing—and your target buyers. Then we match you with Las Vegas staff who have relevant SEMA or automotive experience, finalize logistics for November, and lock in your team.
            
                How do staff handle dealer and distributor leads?
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                They're trained to qualify industry buyers—asking about their business, number of locations, current suppliers, and buying authority. They capture complete information so your sales team can follow up properly with serious dealers after SEMA.
            
                Can we adjust staffing during the multi-day show?
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                Yes. SEMA traffic varies—some days are packed, others slower. We can add people during peak times or scale back during quieter periods based on actual booth traffic.
            
                What's your experience with SEMA and automotive trade shows?
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                Our Las Vegas team has worked SEMA for years across all categories—wheels, tires, performance parts, truck accessories, you name it. We understand the automotive aftermarket industry, dealer/distributor dynamics, and what it takes to succeed at SEMA Show.